Dubai, UAE — 29 October 2019 — Specialist immersive theatre and planetarium solution provider for the GCC region, Visuals Attraction, has formed an exclusive partnership with ZEISS to deliver their market-leading Powerdome and Velvet planetarium solutions across the region. 

Visuals Attraction delivers fully integrated, world-class immersive and specialist technology solutions from its head office in Dubai to a range of complex projects for Education, Science Centres, Museums, Cultural Attractions, Entertainment and Government institutions. 

ZEISS is a leading technology enterprise in the fields of optics and opto-electronics. The ZEISS planetarium division provides planetarium solutions for all dome sizes, including opto-mechanical projectors, fulldome systems and hybrid solutions.

The new partnership with ZEISS will allow Visuals Attraction to bring the  powerful Powerdome Velvet astronomy and planetarium solution to museums and science centres across the Middle East. The agreement also includes the distribution of the Powerdome suite of software and the ZEISS 3D planetarium system (previously Uniview, the visualisation system developed for planetariums by SCISS).

Eng. Wisam Al Mufti, founder and CEO of Visuals Attraction, comments; “We are hugely excited to announce our partnership with ZEISS and increase our range of high performance specialised digital immersive theatre solutions. We are dedicated to providing museums, science centres and cultural attractions and their teams with powerful tools for astronomy presentation and education, and ZEISS Powerdome is the perfect solution.”

Martin Kraus, Head of the ZEISS Planetarium Division, said; “Visuals Attraction, and the team’s vast experience in the field of planetariums and deep understanding of the Middle East, made them an excellent partner choice for ZEISS planetariums.” 

Kraus continues; “ZEISS is known for world-class optics and highly innovative solutions. Since the introduction of the first projection planetarium in 1923, ZEISS has set the standards in planetarium technologies. Modern hybrid planetarium solutions from ZEISS comprise opto-mechanical and digital projection systems including synchronous control – we are proud of our star field projection, which is considered the most realistic in the world. ZEISS planetariums inspire all generations, and we look forward to working with planetariums across the Middle East.”

Ian Dyer, international commercial manager at Visuals Attraction adds, “ZEISS is highly experienced in the field of optics and specialist display and software technologies for planetariums. Alongside the Visuals Attraction Falak range of immersive theatre solutions, the welcomed addition of the ZEISS Powerdome system to our offering promises customers the greatest range of choice and performance for their theatre.”